A background of success

Founded in 2002, Capelli Salon Products (Capelli SP) is a subsidiary of one of the UK's most successful franchise companies, Card Connection. The management team has used this experience to launch Capelli SP. Since then the company has enjoyed considerable success, with products being supplied to hundreds of salons across the UK.

Franchisees come from all walks of life and most have no experience of the hair care industry. Capelli SP is an Associate Member of the British Franchise Association and is well known to the major high street banks.

How the franchise works

It is possible to run the franchise on a full or part time basis, depending on the commitments you already have. As a franchisee, your role is to site the product, ensure salons have adequate stock, develop accounts and run promotions. All products are supplied on a consignment basis, ie the customer only pays for what is used or sold. This is a system we have pioneered in this sector and it is proving to be very successful.

Financial information

The package cost for the franchise is only £9,950 (+ VAT) and includes stock, display equipment, delivery, stationery, training and the licence fee for the area. The entry cost for the franchise is very low and provides an excellent opportunity for people to get into business at minimal risk.

The earnings potential depends greatly on the level of effort put in and the ability of the franchisee. The business can be profitable in its first year and a net profit of £45,000 per annum is possible based on a turnover of £150,000 after two years.

Training and support

Capelli SP runs a comprehensive training programme each month for new franchisees. Typically only two new franchisees will start in any given month to ensure proper support and guidance are provided in the early stages.

The training programme spans four weeks. The first week is based at our head office in Farnham and Barcelona, Spain. Subsequent training takes place in your territory with our field staff over a three-week period.

As part of your initial package, our sales staff will open ten salon customers on your behalf. Ongoing sales support is typically in the form of telemarketing. Our telemarketers call salon owners to arrange appointments for franchisees to discuss supplying the products.

Capelli SP has a highly skilled team of product experts to support franchisees in the operation of their businesses. A technician is allocated to each franchisee for 2-4 days each month to deliver in-salon product training to salon owners and stylists.

Capelli SP regularly gains coverage in industry magazines from a comprehensive PR campaign. Direct mail shots to salons, advertising in key publications and attendance at shows form a key part of our brand marketing strategy.

Your next step

Complete the short form below to find out whether an area near you is available and to receive an information pack.