Mar 31

Winners always win in business and that is also why franchising always works.


The Win-Win philosophy entails doing business where both sides are winners. It become a universal business tool in the concluding part of the 20th century.

Concluding businesses where every participant is a winner is new and unattainable to many who were groomed to think that in the business world, the winner takes it all. 
Here are the merits of adopting this attitude in business-

  • The Win- Win attitude makes one more friends, writes more business tickets and opens doors for businesses and individuals. When your counter parts benefits in a business deal as much as you do, lies are not likely to be embedded in the deal. When you are known for brokering a win-win deal, your business contacts sees you more as a friend and recommends you to others.
  • It makes people more creative in businesses. Once an individual is thinking Win-Win, he will for sure fashion out deals where they may not be before. It makes business people opportunity creators. These opportunities are packaged and delivered to clients as profits for doing business with them.
  • Win-Win formula is a marketing and consulting tool. Marketers and consultants use this philosophy to keep their clients satisfied. This attitude is part of guarantee offered to clients on products and services rendered. It authenticates your services and products as original and best for the client.
  • It invents lasting partnerships that drives businesses. A Win-Win approach is totally responsible for outsourcing, leverages and franchising of businesses prevalent in today’s market place.
  • Win-Win attitude creates trust when used. People are interested in businesses that can identify their problem and proffer lasting solutions. Marketers who use this solution are the best performers in their area of sales. They make their livelihood from commissions earned from sales.

Winners always win in business and that is also why franchising always works.

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